Salmon launched its partnership as Official Partner of the NBA in the Philippines at NBA House, and gave fans a way to feel it. Guests stepped onto a green screen beside the booth and, at that same moment, appeared life-size inside a Salmon-branded HoloBox, standing on an arena court beside the championship trophy. Everything played live, so people dribbled, waved and posed with their friends while the line behind them watched it happen on the box.



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