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ASEAN Socio-Cultural Community

Launch of the ASCC PMEL System, including ADME System 2.0

At the 36th ASCC Council Meeting, a life-size hologram host opened the launch of the ASCC Planning, Monitoring, Evaluation and Learning System. Seconds after the launch button was pressed she greeted the room with “Mabuhay!”, then walked ministers and delegates through the new system while the projection wall moved with every line she spoke.

scripted show across two cues
6 minscripted show across two cues
hologram and projection wall, in sync
2 screenshologram and projection wall, in sync
portrait hologram content
4Kportrait hologram content
ASEAN Socio-Cultural Community — Launch of the ASCC PMEL System, including ADME System 2.0, photo 1ASEAN Socio-Cultural Community — Launch of the ASCC PMEL System, including ADME System 2.0, photo 2ASEAN Socio-Cultural Community — Launch of the ASCC PMEL System, including ADME System 2.0, photo 3ASEAN Socio-Cultural Community — Launch of the ASCC PMEL System, including ADME System 2.0, photo 4

How we built it

  1. 01

    A host made for the box

    We filmed the host life-size in 4K portrait against white, so she reads as standing inside the HoloBox, not playing on a screen. Her lines open the ceremony, cue the photo moments, and guide the room through the system.

  2. 02

    A wall that moves with her

    For the 25,000-lumen projection wall we built an animated walkthrough of the ADME site and the PMEL wheel, cut to her voiceover so every page and number lands on the line that mentions it.

  3. 03

    One show, cue by cue

    A standby loop with the partner logos held the stage until the launch button. The opening cue, a hold, the guided walkthrough and an end hold on the ADME logo were each triggered by our operator, in step with the emcee.

  4. 04

    Wrapped for the occasion

    The HoloBox was wrapped in the ADME identity: logo header, partner logos on the base, the ASEAN member flags and “11 countries. One region.” on the sides.

The script was still changing the day before the show, so we prepared both a full-length and a shortened walkthrough, locked and checked for sync, ready for whichever the programme needed.

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